The Engaged Index® measures a group’s commitment and motivation to act in the best interest of your company.
Measuring the Engaged Index helps a company track whether the changes being made are having an impact. As the scores increase over time, it shows that the actions being done are helping reduce stress and overcome barriers, and that the team is better aligned and more productive, which shows up on a company's bottom line.
The Engaged Index is calculated in the Dashboard Reports (click here for a video walk-through of the survey dashboard). The four indicators that make up the Engaged Index are from the Alignment and Recommend sections of the Living the Brand Assessment. These include:
- I am motivated to go above and beyond what is expected of me in my job.
- I would stay with this company if offered a similar job elsewhere for slightly higher pay.
- Likelihood to recommend the work environment.
- Likelihood to recommend the company's products and/or services.
The number is achieved by subtracting the percentage of those who scored at least three of four Engaged Indicators 0 through 6 (11% in the picture example above) from those who scored at least three of four questions 9 or 10 (35% in the picture example above).
Keep in mind that because this score is achieved by subtracting the percentage of one group from another, the Engaged Index is on a scale of negative one hundred to one hundred. In this example, a score of 24 indicates that 24% more of the team is enthusiastic than dissatisfied. Brand Integrity recommends leaders and managers focus more on the trends in their team's or company's scores rather than the score itself.