The Living the Brand Assessment is configured based on a company's program to evaluate whether employees know the company goals, desired customer experience, and culture, whether they actually work to deliver on these according to the core values, and/or whether they like and feel engaged working for the company. Below are definitions of the different components that could make up the employee survey. (For information on survey reporting in the Brand Integrity Platform, visit the Dashboard Reports section in the Help Center.)
Employee Engaged Index®: An indication of employee commitment and motivation to act in the best interest of your company that can be applied company-wide and broken down by location, department, and job function.
The Engaged Index score is reported on a scale of -100 to 100 and is calculated by subtracting the percentage of individuals who scored at least three of four Engaged Indicators 0 to 6 from the percentage of those who scored at least three of the four indicators 9 or 10. The indicators include two Alignment questions (I am motivated to go above and beyond what is expected of me in my job and I would stay with this company if offered a similar job elsewhere for slightly higher pay) and the two Recommend Questions.
Measuring the Engaged Index helps managers and leaders track whether the changes being made are having an impact. Seeing the scores increase over time shows that actions are helping to reduce stress and overcome barriers, and that a team is better aligned and more productive, which clearly shows up on a company’s bottom line.
Alignment Questions: Employees are asked to look inward and outward to better understand alignment with individual and company performance expectations.
As this score improves over time, it shows that people are on the same page with the goals and objectives of their department and of the company, as well as the impact they and their coworkers have on the customer experience.
Behaviors Questions: Employees are asked to rate how consistently their colleagues are working according to your company’s specific, proprietary behaviors that support your core values. This set of questions provides a perspective of your work environment that can only be obtained by the people working in it.
An increase in the score over time shows that more people in the company are living the values day-to-day.
Recommend Questions: An indication of employees’ level of satisfaction with—and commitment to—your company’s work environment and its products and/or services.
The Recommend scores are divided into Promoters, Passives, and Detractors:
- Promoters: Those who speak positively about the company, its people, and its products and services.
- Passives: Employees who may be satisfied, but they are not willing to or just don’t speak positively about the company, its people, or its products/services.
- Detractors: Those who don’t speak positively and, in fact, may speak negatively about the company, its people, and its products/services.
Sharing and collaborating on survey results is an essential leadership skill that helps you understand the operational and cultural adjustments needed to create more Promoters, reduce unwanted employee turnover, and move toward a more engaged workforce.