People like to keep score. And when the score is kept, more people pay attention. Especially younger generations as is evidenced by the trend toward gamification in the workplace. In most cases, incorporating opportunities to achieve small wins into your work culture is beneficial to your company in that it helps keep people focused on Living the Brand.
Achievements are a technique to drive usage of the program and increase its “stickiness.” They are meta-goals, outside of your program parameters, which serve as a form of incentive to encourage people to engage with the platform.
- Increases mind-share of Living the Brand and overall use and stickiness of the program
- Makes personal progress visible to others (socializing recognition)
- Measures progress
- Adds an element of fun (creating healthy competition)
- Provides insight and feedback to employees where other metrics cannot
For example, frontline employees may not see how their actions can directly impact the overall company experience but they will certainly understand how to earn a specific achievement like Socialite (two comments in a week).
Achievements serve to make the company experience personal; people enjoy checking their progress and the “game” aspect makes it fun.
Read more about Earning Achievements.